| Direct marketing and Online Lead Generation budgets represent a big opportunity for digital display publishers, but finding and enabling these premium direct marketing campaigns has been a significant challenge.
“Having grown from 1-8% of US advertising expenditure, the IDC predicts that global OLG revenues will grow from $2.3bn in 2007 to $5.9bn by 2012"
Our technologies allow publishers to benefit from an eCPM rate for their inventory whilst advertisers can pay for space on a CPL basis. Crucially our real-time price signalling technology allows publishers to conveniently determine a campaign's performance on an eCPM basis.
A number of our innovations in data collection and management have been key to truly unlocking premium lead collection from display advertising.
Our platform embraces real-time inline validation technology allowing prospects contact details to be collected and validated within the confines of the creative. This benefits the publisher by increasing the likelihood the surfers will complete the form, therefore generating a lead and revenue, whilst retaining the user for further monetisation. Additionally, our Intelligent FormBuilder offers advertisers the ability to customise their data collection to an unprecedented degree which increases the value of each lead and in turn the yield from your online inventory. |
| Key benefits |
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Innovations in lead data collection and
lead management |
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Industry leading revenue returns |
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Real-time price signalling gives your ad server a definitive eCPM |
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Dedicated account management |
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Access the UK largest direct response budgets |
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Easy to set-up |
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100% control – you choose the offers |
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Online lead analytics & reporting |
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No cannibalisation effect on internal brand
sales or exclusive agreements |
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No delivery costs as we host the banner ad creative |
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Automated creative and marketing
message optimisation |
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Integrated with all top ad servers |
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It’s free |
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