The platform enables advertisers to access display inventory on a pure Cost-Per-Lead (CPL) basis rather than the traditionally used Cost-Per-Thousand (CPM) pricing model. This allows advertisers to no longer bear all of the risk when using display inventory. Our real-time price signalling technology allows publishers to conveniently determine a campaign's performance on an eCPM basis, essentially allowing CPL campaigns to be auctioned against other CPM inventory.

Our intelligent Form Builder offers a diverse range of question types giving you an unprecedented degree of control over the qualifying questions you wish to ask. What’s more, our advanced positioning algorithm precisely manages form layout to guarantee all details can be collected within the small confines of a banner.

As an advertiser you will also benefit from complex in-line validation which is executed in real time within the banner i.e. this is not just another flash banner with clunky or post submission cleansing methods.Click here to see a demonstration of PAF validation within this T-Mobile banner.

Through our professional looking and flexible ad skins you can convey the complete campaign message, ensure user trust and deliver a sleek user journey.Click here to see the full user pathway from sign up page through to a customisable confirmation page.

Magnetise In-Banner dramatically enhances the value of lead collection within display advertising. Our numerous innovations provide a significant leap forward for advertisers who wish to collect exclusive opt-ins to specific offers on a Cost-Per-Lead basis.